POM Wonderful Presents The Greatest Movie Ever Sold Review
by Bret Dorman
I am not a big fan of documentaries. There are basically two types. Documentaries about things and Documentaries about people. I don’t mind the ones about people if the people are interesting (King of Kong). But generally Documentaries about things just don’t tickle my fancy. So there’s one bias against this movie.
I also don’t like when people pick on Hollywood. Holly wood is the greatest place in the world for filmmaking. And they make some really good ones. As much as I love my indies, I grew up on and will always love Hollywood. So there’s two biases against this movie.
Just to be fair and lay all my cards down on the table.
The Premise: Morgan Spurlock, of Supersize Me fame, decides to tackle the big issue of advertising in movies. And he decides that to do this, the best (aka most gimmicky) way is to get the advertisers themselves to pay for it. Also, there are full fledged commercials within the Doc.
The big thing I don’t like about this movie is that it has no point. Its not to show you how bad advertising is or how good it is. Sometimes advertising people are shown in a slightly negative light and other times advertising people are shown in a positive light. You could argue the people who didn’t sponsor this movie are the ones shown negatively, but even then its obvious why they wouldn’t want to sponsor a documentary (not a very profitable form of movie) let alone one about them.
One of the big questions Spurlock asks in the doc is if he is selling out. Valid question, only they don’t do enough to show how he is selling out. There is one funny meeting with POM Wonderful but other than that its all making more drama out of something that really just isn’t there.
There’s quite a few interviews with directors of movies (Tarantino! Represent!) and the one I liked the most was with Brett Ratner. Ratner validates the point of, “If a character is driving a car in a movie… why not get paid to show what kind of car?” Totally makes sense to me. Some directors, like Michael Bay, might stick a little too long on the logo, but really, if you’re making a super big budget movie you need money. That’s how it works.
Ultimately what I believe POM Wonder Presents The Greatest Movie Ever Sold is doing is just pandering to an audience that already knows advertising is everywhere and how crazy it is. I would assume that most people know advertising is a big part of our lives and just seeing the words Coca Cola doesn’t actually make them want to drink coke.
Spurlock seems to tackle big companies, but for the most obvious reasons. McDonalds is unhealthy for you. Hollywood has a lot of advertising. What’s the point?
At least Morgan has a good sense of humor about it all.
In Conclusion, at the very end of the movie, even Morgan Spurlock admits he doesn’t know what the point is, that he is just trying to show you ‘advertising is everywhere’. Gee thanks. One of the big points of this movie is that you, the viewer, are basically spending money to watch a big long semi behind the scenes commercial for various products. Well POM Wonderful Presents The Greatest Movie Ever Sold, jokes on you… because you were one of my ‘sneak in’ movies.
Final Grade: D